Cookie Policy
We, Mercedes-Benz UK Limited, Tongwell, Milton Keynes, MK15 8BA, or Mercedes-Benz AG, Mercedesstrasse 137, 70327 Stuttgart, Germany, use for those parts of the web pages for which we are responsible (see data protection information), use cookies and similar software tools such as Web/DOM Storage or Local Shared Objects (so-called"flash cookies") (collectively "cookies"). Further information about the function, use and purpose of cookies can be found below. Supplementary information about the handling of personal data, also in cookies, can be found in our Privacy Policy (specifically in sections 3, 4 and 5).
1. Function and Use of Cookies
a. Cookies are small files stored on your desktop, laptop or mobile device by websites visited by you. They enable us to e.g. recognize whether there has been a previous connection between your device and our websites, take into account your preferred language or other settings, offer you certain functionalities (e.g. online shop, vehicle configurator) or recognize your interests on the basis of previous use. Cookies can also contain personal information.
b. If you use our websites, you consent to the use of cookies – with the exception of cookies for Google marketing products. Cookies for Google marketing products (e.g. Google Search Ads, Google Optimise , Google Display & Video 360) are only used with your express consent.
You can also visit our websites without consenting to the use of cookies by such use. In other words, you can reject the use of cookies and delete them at any time by making the appropriate settings to your device.
i. Most browsers are set to accept cookies automatically by default; you are usually able to alter this setting. You can delete stored cookies at any time. The manufacturer's instructions will tell you how this is done in the browser or device you use.
ii. You can delete the content of Web/DOM Storage at any time. The manufacturer's instructions will tell you how this is done in the browser or device you use.
iii. Information on deactivating and deleting local shared objects can be found at the following link:
Information on local shared objects
iv. The same rules that apply to the use of cookies also apply to rejecting or deleting them. The procedure is tied to the device being used as well as the browser being used with that device. In other words, you will need to reject or delete the cookies separately for each of your devices and each browser if you use more than one.
c. If you opt out of the use of cookies, you may not be able to use all the features of our websites, or individual features may be available with limited functionality only.
d. We categorize cookies as follows:
i. Essential cookies (type 1)
These cookies are essential for websites and their features to work properly. Without these cookies, we would not be able to provide you with services such as the vehicle configuration.
ii. Functional cookies (type 2)
These cookies enable us to improve the usability and performance of our websites. For example, we store your language settings in functional cookies.
iii. Performance cookies (type 3)
These cookies collect information about how you use our websites. They help us to identify which parts of our websites are especially popular, enabling us to improve what we offer you (so-called. tracking). Further information about this can be found in section 5 of our data protection notes.
iv. Third-party cookies (type 4)
These cookies are used by third parties – for example social networks such as Facebook, Twitter and Google+. You can integrate their contents by using the social plugins offered through our websites. They are also used by our targeting and retargeting partners, with the aid of whom we tailor our online marketing more specifically to your specific needs and interests. Further information about this can be found in sections 4 and 5 of our Privacy Policy.
We use the following cookies on our website
CIAM
Mercedes Me Login
Usercentrics Consent Management Platform
Profile ID Cookie
Amazon Web Services
Contentful CDN
Google Tag Manager
Flashtalking
Google Analytics
Userlike
Google Marketing Products
Salesforce Audience Studio
TradeDesk
Facebook Pixel
2. Analysis of usage data; use of analysis tools
a. We would like to tailor the content of our websites as precisely as possible to your interests and in this way improve our offer for you. In order to identify usage preferences and particularly popular areas of the websites, we use the following analysis tool(s): Google Analytics, Adobe Analytics.
b. When using these analysis tools, data may be transferred to servers located in the USA and processed there. Please note the following: In the USA, the European Union considers that there is no "adequate level of protection" for the processing of personal data in accordance with EU standards.
Where we use certain service providers, we may use specific contracts approved by the European Commission which give personal data the same protection it has in Europe.
Please contact us if you want further information on the specific mechanism used by us when transferring your personal data out of the EEA.
c. If you do not want us to collect and analyze information about your visit to our website using the analysis tools mentioned above, you can object to this at any time with effect for the future ("opt-out").
We implement your objection by setting an opt-out cookie in your browser. This cookie is only used to associate your objection. Please note that for technical reasons, an opt-out cookie only works in the browser in which it was set. If you delete the cookies or use a different browser or device, please opt-out again.
d. Below you will find information on the providers of the analysis tools we use and the respective opt-out options:
i. Google Inc. ("Google"):
You can prevent the transfer of your data and its collection and processing by Google. Google informs about this via the following link: https://tools.google.com/dlpage/gaoptout?hl=en.
ii. Adobe Systems Inc. ("Adobe")
To object to the analysis through the product Adobe Analytics, you can follow this link: http://www.adobe.com/mena_en/privacy/opt-out.html.
Click here to install the opt-out cookie.
iii. Facebook Ireland Ltd ("Facebook")
To opt-out of Facebook Pixel analysis, you can follow this link: https://facebook.com/ads/preferences